DALLAS — Edgy Los Angeles stores TenOverSix and Traffic Los Angeles plan to open stores downtown here in February in partnership with local energy magnate Tim Headington, who is expanding his Joule boutique hotel next to Neiman Marcus’ flagship and headquarters.
“We want to help develop an authentic urban neighborhood,” said Michael Tregoning, chief financial officer of Headington Cos. “We want to create a local and regional destination, a district that can be separately marketed and identified with a unified approach.”
Headington, a low-profile billionaire who walked the Academy Awards red carpet virtually unrecognized as coproducer of Oscar winners “Hugo” and “Rango,” is intent on revitalizing downtown and the cluster of properties he’s snapped up there.
With its important modern art, interiors by Adam Tihany and glass-ended pool overlooking downtown from the 10th floor, The Joule has been a hot spot since its 2008 opening.
The $78 million expansion will quadruple the property to 44,200 square feet, including ground-floor stores of 1,980 square feet for Traffic L.A. men’s and 950 for women’s; 564 square feet for TenOverSix and 556 for TenOverSix Presents, a hybrid sundries shop and gift gallery.
Neiman Marcus, the sole surviving fashion retailer in the central business district for decades, has worked closely with Headington.
“Tim is a game-changer for downtown,” said Shelle Sills, vice president and general manager of Neiman’s flagship. “He and his group have passion for it. We embrace and encourage retail coming back downtown, and we are doing everything that we can do as shareholders in this whole revitalization.”
Neiman’s and other businesses, developers, city planners and philanthropists have been working nearly 20 years to restore life to downtown’s desolate skyscraper canyons.
The drive birthed residences, restaurants, hotels, theaters, nightclubs, parks, charter schools, light rail and the massive Arts District, which the city bills as the largest nationwide. The central business district employs 135,000 people, and residents have multiplied to 7,500 with a total of 38,000 residents within a 1.5 mile radius, according to Downtown Dallas.
Neiman’s flagship is widely viewed as a unique business that thrives on relationship selling to mature Highland Park women rather than depending on foot traffic, and some observers doubt whether downtown can support edgy high-end stores that aren’t homegrown.
Several fledgling independents, including Crimson in the City, Dallas Fashion Incubator and Benji’s Collezioni have tried and failed over the past decade to operate fashion boutiques near Neiman’s flagship.
But walk-in traffic has grown over the past five years, Sills said, and the store no longer does the biggest percent of its business on the phone. Though the flagship is known for designer ready-to-wear and accessories, sumptuous furs and jewels, it has been courting a younger customer with contemporary labels, and the fourth-floor Cusp boutique opened last year.
Headington, who has an undisclosed ownership position in the new stores, is a powerful partner.
“While it might seem a little early for the retail portion of The Joule redevelopment, with the Headington vision, talent and resources, this will be successful over time,” predicted Alan Shor, president of the Retail Connection real estate and consulting group. “Being next to the Neiman Marcus flagship is a real positive for the project.”
“There is the potential to create something that does not exist in Dallas,” added Michael Moldovan, an owner of Traffic Los Angeles. “We went to see all the stores, and I do feel that our category is completely missing. It’s funkier, more out-of-the-box. What I saw was Cucinelli everywhere and black, gray or beige. It looked like 1984. It needs a push.”
Moldovan, who dresses movie stars and recording artists, said he has a “licensing agreement, a partnership” with Headington Cos. to open the stores. He plans to stock Dolce & Gabbana, Comme des Garçons, Rick Owens, S.A.D. and Giorgio Brato for men, and Isabel Marant, Vivienne Westwood, Jerome Dreyfus, 3.1 Phillip Lim and Tuesday Night Band Practice for women.
TenOverSix partner Kristen Lee also feels her mix is different enough to attract attention.
“We weren’t originally thinking about Dallas, but the second we went down there and saw everyone and the city, we thought it was a great opportunity to go into a market that is not completely saturated with stores like ours,” Lee said. “I’m not 100 percent sure of our buy, but we’ll continue mixing Phillip Lim, Rachel Comey, Vena Cava, Pamela Love, Loeffler Randall and Anndra Neen jewelry. We’ll probably bring in Carven and Kenzo, and maybe Band of Outsiders for blazers, and probably Kitsuné. The Dallas customer seems to be very sophisticated.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty