By  on February 28, 2008

HONG KONG — After two years of searching for an ideal spot, De Beers has opened its first store here, a 2,200-square-foot unit located in the bustling Central district.

"We have been looking to open a store in Hong Kong for a while, considering what Hong Kong is to the luxury market, but we waited until we found the right location," said Guy Leymarie, De Beers chief executive officer. "For us location is decisive — we would rather open later and have the right location rather than be in the wrong location."

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