Oscar de la Renta has set his sights on Atlanta for his eighth freestanding store.
This story first appeared in the January 23, 2008 issue of WWD. Subscribe Today.
The designer said Tuesday that he plans to open a two-level store in The Streets of Buckhead in fall 2009. The Streets of Buckhead is a $1.5 billion development that will consist of 80 luxury boutiques, as well as three world-class hotels, up to 1,000 upscale residential units, restaurants, sidewalk cafes and 300,000 square feet of office space.
De la Renta has secured a 2,850-square-foot space near the intersection of Buckhead Avenue and Bolling Way. The designer’s clothing and accessories will be sold in the Atlanta store.
The decor, which will feature Dominican coral stone and high-gloss white anigre wood, will be in line with the interiors of his existing stores. A plaster palms mirror, dolphin center table and ivory trellised chairs will be interspersed throughout.
The designer plans to open his seventh store next month in Costa Mesa, Calif. Like California’s Orange County, Atlanta is a burgeoning area. Alex Bolen, chief executive officer of Oscar de la Renta, said, “As the fastest growing city in the country, Atlanta is a prime market for our continued retail expansion.”
Hermès, Etro, Bottega Veneta and Loro Piana are among the retailers that will have boutiques in The Streets of Buckhead, a site that will occupy eight acres