By  on June 27, 2012

NEW YORK — To try to attract more stores to what it now refers to as the fashion district, the Fashion Center Business Improvement District talked up the neighborhood at a cocktail party Monday night for 55 retail real estate brokers.

Eager to upgrade the neighborhood’s image, FCBID executive director Barbara Randall was quick to note that more than 50 percent of the current tenants are nonfashion companies. That shift has seen an influx of general office tenants, creative service firms, hotels, restaurants and retailers, Randall said. In total, the neighborhood has 6,289 companies with 77,416 employees.

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