By  on May 9, 2008

GREENWICH, Conn. — The powerhouse that drives the Frédéric Fekkai engine has just driven into Greenwich, with the opening of a new salon here, located at 2 Lewis Court.

Staying true to Fekkai's form, the 2,100-square-foot space takes on its tony surroundings: It's intimate, cozy and immaculate, consisting of a main room with six styling and four coloring stations, a back room dedicated to shampooing and a private nook for pedicures. The space, a former floral shop with exposed brick, polished nickel table lamps, dark wood floors and brown leather couches, takes on a homey feel and in turn welcomes locals who frequently drop in to say "Hi" to their favorite stylist, whom they probably know from Fekkai's Fifth Avenue or SoHo salons in Manhattan.

"You feel the urban sophistication and style of Fekkai in an intimate environment where the architecture and the integrity of the space has been respected and enhanced," said Fekkai of the new space, which was designed by S. Russell Groves.

It's at this new location, a stone's throw from the Giancarlo De Berardinis Salon and a neighboring Warren-Tricomi outpost, that the tennis-outfitted and Ladies Who Lunch crowd will likely flock to instead of heading into the city or waiting until their next trip to Palm Beach, Fla., where Fekkai also has a salon. Alexandre Choury from Fekkai's Fifth Avenue salon has relocated to the new space as creative director.

In addition to Fekkai's usual list of treatments, coloring and blow-outs, Greenwich also offers brow grooming and makeup application. To that end, Chantecaille Cosmetics recently became the makeup and skin care brand of choice at all of Fekkai's locations, replacing Laura Mercier.

The new salon is Fekkai's seventh, including the two New York units, two Los Angeles salons, and salons in Palm Beach and Dallas. Two additional locations are planned to open in the fall, one at the Mark Hotel in New York and one in San Francisco. Fekkai will be making an appearance at the salon on May 15 for a grand opening party hosted by mother-daughter host committee members Byrdie Bell and her mother, Evelyn, Mallory MacDonald and her mother, Barbara, and Marissa Noel Brown and Alix Noel Toub and their mother, Monica.In the spirit of giving back to the Greenwich community, Fekkai will also appear at the salon May 19, where he will donate 100 percent of the proceeds of his first five haircuts, which each loom in the $750 range. In addition, 20 percent of all salon services from May 15 until May 31 will be donated to The Bush-Holley Historic Site Education Programs for Children.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus