PARIS — French shopping malls are undergoing a sea change, as developers, faced with the competition of e-commerce, dream up new ways of luring customers to physical stores.
The latest of this new generation of shopping centers is So Ouest, a 570,500-square-foot mall on the western outskirts of Paris that features 102 stores, 10 restaurants and a 165,000-square-foot E. Leclerc hypermarket, with an eight-screen multiplex to follow by the end of 2014.
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