The King of Prussia Mall is so large that Starbucks, Coach, Sunglass Hut, H&M and several other retailers have two or more locations on the site. It is so big that it exceeds $1 billion in annual sales and creates “road maps” to help shoppers navigate the premises based on their shopping lists.
This story first appeared in the July 20, 2011 issue of WWD. Subscribe Today.
Now the 48-year-old mall is about to get even larger with a two-story, 122,790-square-foot addition seen housing 10 new retailers, which is expected to be completed in fall 2012.
To make way for the project, a former Wanamaker’s store that opened in 1963, became Hecht’s in 1995, Strawbridge in 1999 and six years later Macy’s, which closed in 2007, will be demolished. A new “grand” entrance and improved parking are part of the plans.
“Retailers in the addition are going to be large-format specialty stores from 5,000 to 30,000 square feet and will be retailers typically not found in the marketplace,” said Bob Hart, general manager of the mall. Hart added that King of Prussia has had “a strong leasing year” and will see the opening of L.L. Bean’s first mall store in September, setting a new strategy and footprint for the brand. In the weeks ahead, Old Navy, Vera Bradley, Swim ’n Sport, Ermenegildo Zegna and Wolford will also be opening, and recent additions include Lululemon, True Religion, Mammoth, 77Kids and a prototype Express.
King of Prussia currently has 2.96 million square feet for retail, establishing it as the largest mall in America in terms of leasable retail space. For overall space, the Mall of America ranks as the largest mall in the U.S. at 4.2 million square feet with plans to add 5.6 million square feet of mixed-used space.
King of Prussia is composed of three main sections: The Plaza, which includes Neiman Marcus, Lord & Taylor, Nordstrom, Gucci and Louis Vuitton and will house the addition; The Court, including Macy’s, Bloomingdale’s, Anthropologie and Banana Republic, and The Pavilion, which includes Urban Outfitters, DSW, Ethan Allen, and Levi’s.