LONDON — Alexander McQueen is moving west of the Rocky Mountains.
The London designer has two new units planned: Las Vegas, which will open a few days before Christmas, and Los Angeles, which opens in April.
"It's the right time for us to strengthen our presence in the U.S., which has always been an important market for Alexander McQueen," said Jonathan Akeroyd, chief executive of the Gucci-owned fashion house. "New York already performs very well, and we want more of a branded presence in the U.S."
Both stores have been designed by William Russell and resemble the McQueen flagships in New York, London and Paris — which all look as if they've been carved from a hollowed-out block of white stone.
The Las Vegas unit will span 2,600 square feet and will be located at the Wynn Las Vegas Esplanade. It will be one floor, and carry the women's, men's, accessories and eyewear collections. The store opens Dec. 22.
Akeroyd said the brand already had a strong relationship with the Wynn; the collection was already selling at the Wynn's multibrand designer store. "And we wanted to roll out from there," he said.
In Los Angeles, the 3,100-square-foot store will be located on the corner of Melrose Avenue and Melrose Place. It is a new build. The storefront is glazed and rounds the corner with a curved, glass window, maximizing the light. There is also a large skylight at the entrance. There is private parking, a private entrance and a VIP fitting room.
Akeroyd said L.A. was a "logical move" for the brand because of its West Coast client base and regular celebrity dressing.
He added there were no more stores planned — at least for the moment — in the U.S. or abroad. In September, McQueen opened a 4,000-square-foot franchised store in Moscow, with local partners The Arts Group.
Although Akeroyd would not disclose sales figures or projections for the new stores, he did say accessories now account for 30 percent of total sales, with the rest coming predominantly from women's ready-to-wear.
"We only really launched shoes and bags three years ago, but it's becoming a key part of our business, and we hope the new openings will help continue that trend," he said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews