Paris is getting a new retail hub.The area between the department store district on Boulevard Haussmann and the luxury stores on Rue Saint-Honoré is seeing a flurry of activity, including the planned opening this fall of a new office and shopping complex in a 184-year-old building that formerly housed the Printemps-owned Madelios men’s emporium.MGPA, a private-equity property-investment advisory firm, bought the building in 2009 for 210 million euros, or $280 million at current exchange, and has made “a substantial investment” in gutting and renovating the complex, according to Jean-Philippe Olgiati, country manager, France and Italy at the real estate firm.Located at 22 Boulevard de la Madeleine, across from the temple-style Madeleine church, the building, which has been renamed Le Madeleine, will house more than 186,000 square feet of offices and 126,000 square feet of retail space, including a two-story flagship C&A store, sports retailer Decathlon and perfumery chain Marionnaud. “For us, it was an extraordinary opportunity to be able to work in such a prestigious area, on a project with this kind of profile among media and fellow industry professionals,” Olgiati said during a visit to the construction site. “It is part of the evolution of this neighborhood. The whole stretch from here to Opéra is about to undergo significant changes.”RELATED STORY: Retail Meccas — Paris >>The real estate firm has tapped architects Laurent Goudchaux and Sébastien Segers to rethink the building and its facade, and industrial designer Ora-ïto to handle the interior design, including the double-height entrance lobby of the office complex, which will feature an interactive wall made of 44 plasma display panels.Goudchaux and Segers have taken their cue from the facade designed by architect Louis Faure-Dujarric in 1932 for the historic building, formerly known as Aux Trois Quartiers, by assembling a thousand white Carrara marble elements to create a smooth outer wall with curved finishes.They have moved the entrance of the office section to the left side of the building and scrapped the shopping arcade inside, freeing up space for the future 75,000-square-foot C&A store. The architects knocked out nonessential support columns to create 26-foot windows for the shop, which occupies the corner of the building.“At peak levels, 125,000 people pass by that corner every day, which makes it an absolutely extraordinary area. We just could not understand why it wasn’t working before, when you have this kind of footfall,” said Olgiati, noting that the shopping arcade format historically has not done well in Paris. Though most of the other new stores in the area, including the flagship Bucherer luxury watch store down the road, cater primarily to tourists, Le Madeleine expects to attract mainly locals. Among those who have signed leases for offices in the building are Chanel, Actelion Pharmaceuticals, Visa, Field Fisher Waterhouse and Robeco Gestions.Originally scheduled for delivery in March 2013, the building is now expected to be completed in the fourth quarter.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)