By  on September 4, 2013

NEW YORK — Opening Ceremony will be one of three anchor tenants at Pier 57 here, now being renamed SuperPier. The edgy retailer was revealed along with anchors André Balazs Properties, which will launch a Riverfront Spa and Beach Club hospitality concept, and Brooklyn Boulders, a bouldering facility similar to a rock climbing venue, by developer Youngwoo & Associates.

The Opening Ceremony announcement comes one week after the retailer said it would open a pop-up concept at the SuperPier during fashion week, beginning Thursday to Sept. 12. The pop-up shop will utilize Incuboxes, or repurposed shipping containers retrofitted and designed for concept shops. The pop-up has been dubbed Opening Ceremony BTW (By the Water).

RELATED STORY: Opening Ceremony Sets Plans for First New York Fashion Week >>

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