By  on November 29, 2007

NEW YORK — If megaproducer and performer Pharrell Williams and his business partner, Japanese fashion designer Nigo, needed any proof of how well their new Billionaire Boys Club and Ice Cream shop might do, they got it Tuesday during an unpublicized preview day — all 100 pairs of a limited edition light blue Ice Cream sneaker sold out within minutes.

"We had about a dozen people sleeping outside on the sidewalk on Monday night," said brand manager Loic Villepontoux. "Then when I came in at 6 a.m. on Tuesday, there were about 40 people lined up to get in. It was madness."

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