By  on February 25, 2008

PARIS — "I call it the opium experience," Stefano Pilati said of Yves Saint Laurent's striking new-look boutique here at St. Sulpice, with ceilings and wall panels in glossy lacquer the color of the French brand's legendary perfume bottle and packaging.

A custom scent wafting from candles aside, Pilati's hope is that the store design — to be unveiled to the industry tonight at the start of Paris Fashion Week — is iconic enough to be recognizable without any logo.

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