By  on January 31, 2008

PARIS — Sonia Rykiel is kicking off its 40th anniversary year today by inaugurating its renovated flagship on the Boulevard Saint-Germain here, the creative soul of the quirky family-owned brand.

With a new decor that juxtaposes oak paneling with black Plexiglas and black-on-black dot tiling, Nathalie Rykiel, the house's creative director and the daughter of Sonia, calls the shop the embodiment of the "new Rykiel spirit."

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