By  on October 20, 2011

Sephora is opening its first Mexican store this morning in a swirl of colored light.

The new store, located in Antara Fashion Hall in the Polanco section of Mexico City, occupies an underground space measuring 5,400 square feet and is entered through a large circular stairway descending from a mall entrance above. The stairwell is encased by a circular 30-foot-high wall of blue LED lights, “like a giant black seashell,” said David Suliteanu, president and chief executive officer of Sephora Americas. The central shaft of the circular stairway is a media wall.

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