Sephora is opening its first Mexican store this morning in a swirl of colored light.
The new store, located in Antara Fashion Hall in the Polanco section of Mexico City, occupies an underground space measuring 5,400 square feet and is entered through a large circular stairway descending from a mall entrance above. The stairwell is encased by a circular 30-foot-high wall of blue LED lights, “like a giant black seashell,” said David Suliteanu, president and chief executive officer of Sephora Americas. The central shaft of the circular stairway is a media wall.
In 2012, Sephora plans to open more stores in Mexico City and elsewhere in the country, Suliteanu said, without elaborating.
A second Mexican store is scheduled to open in mid-November in the Paseo Interlomas Mall, also in Mexico City. Sephora is entering the country under a joint venture with Grupo Axo. The Sephora store was designed by a joint Mexican and American team coordinated by Paul Loux, vice president of design for Sephora USA.
Suliteanu said the Mexican market reminds him of the American market 13 years ago when Sephora arrived from France, a market dominated by “a handful of department stores” and a “handful of brands.” He indicated that Sephora can appeal to consumers “who want a different kind of experience in a playful, open environment with sales help who is not there to promote the brands but to assist the clients.” Suliteanu said he expects to get the same kind of “wow impact.”
He noted that specialty stores in Mexico are much smaller than in the U.S., so he expects this store to have “a much bigger impact than it would in the U.S.” He described the Antara store as a “typical” size when compared with the U.S. It is located on an underground level because that is the only way the company could obtain the right size footprint it needed.
The product assortment consists of more than 100 brands, 20 of which are not now found on the Mexican market. Some of them are Bare Escentuals, Make Up for Ever, Bliss, Boscia, Brazilian Peel, Clarisonic, Dr. Brandt, Fresh, gdh, Hello Kitty, Hourglass, Josie Maran, Kat Von D, Ole Henriksen, Ouidad, Peter Thomas Roth, Philosophy, Sephora Collection, Sephora by OPI, Stila, Temptu, Tokidoki, Urban Decay and Amika.
Makeup has a larger presence than in the U.S., Suliteanu said, and fragrance also has a larger presence. He added, however, that the store has a significant commitment to all the categories, including skin care.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast