NEW YORK — Swarovski said that it will open a 1,550-square-foot Crystal Forest flagship at 200 West 34th Street and Seventh Avenue, a corner with one of the highest pedestrian counts in the city.
Tourneau, which occupied the space for more than 40 years, closed last month. The Rolex specialist was somewhat out of place in the far more downscale Herald Square corridor and across the street from Macy’s, but its digital clocks on the facade of the store were icons. Real estate sources said the asking rent on the space was $467 a square foot, but it is not known whether the deal was completed at that price. The store is part of 1 Penn Plaza, which is owned by Vornado, the largest holder of real estate in the area. Swarovski’s new store will be next to the entrance of Pennsylvania Station and the Long Island Rail Road, Seventh Avenue subway and New Jersey Transit. Daniel Pisark, vice president of retail services for the 34th Street Partnership, said about 10,000 people pass through the entrance every hour at rush hour.
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