LONDON — Jimmy Choo is set to open three freestanding stores around the Mediterranean over the next six months.
In May, the company will open a two-story, 1,728-square-foot store at Cannes, France's new Miramar 65 Croisette, in time for the international film festival.
The following month, Choo will open a 2,160-square-foot shop in Barcelona on the Paseo de Gracia. The store, in the heart of the city's luxury shopping district, will be the third Choo unit in Spain after Madrid and Puerto Banus.
Over the summer, the company also has plans to open a store on Rome's Via dei Condotti. The store, which will span 756 square feet, will be the second Italian unit after a shop in Milan.
"We have a strong following at our directly operated stores in Paris, Madrid and Milan, and we believe that adding these new locations will allow us to better service the Jimmy Choo clientele in these countries," said chief executive officer Joshua Schulman.
The openings will take the number of Choo stores in Europe to 20, and all three stores will reflect the global design concept, with a Forties-inspired boudoir atmosphere.
In other Choo news, the company has hired the New York-based AR as its first major creative agency. AR will be working alongside Jimmy Choo founder and president Tamara Mellon on the ad campaigns, beginning with the fall.
"They understand exactly my vision for Jimmy Choo," said Mellon. "Working with an agency of this caliber is consistent with my goal to elevate our brand to one of the world's leading luxury houses."
Previously, the campaigns had been produced in-house. AR's clients include Valentino, Banana Republic, Brooks Brothers and Jones New York.
The moves at Choo come as the company continues its fast-paced growth, which includes plans to launch sunglasses and eyewear this year and a new Saba handbag in the spring. Choo earlier this month reported that sales rose 28 percent in 2007 to 85.6 million pounds, or $171.3 million at average exchange rates. Sales at Choo's directly operated stores were up 23 percent to 51.9 million pounds, or $102.8 million. The biggest retail drivers in the period were Europe, with 53 percent growth, the U.K., with 27 percent, and the U.S., with 23 percent. Wholesale sales to third parties, including Choo franchisees, rose 38 percent to 33.7 million pounds, or $67.4 million.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)