NEW YORK — True Religion Apparel is coming to Time Warner Center's Shops at Columbus Circle.
The premium denim brand has signed a lease for an 1,850-square-foot store that is to open in the spring. The unit will be True Religion's second in Manhattan. The company also operates a unit in SoHo and intends to open a store on the Upper East Side in the spring.
The Shops unit represents an important element in True Religion's growth strategy. Michael Buckley, president of True Religion, said in November that management had a list of 110 potential locations for full-price stores and another 20 markets for possible outlet units.
"True Religion continues to build our best of class retail [mandate]" said Webber Hudson, executive vice president of Related Urban Development, which owns the Shops at Columbus Circle. "It's fashion-forward denim and clothing. We're underassorted in high-end brands. It's an area where our customer is underserved."
Hudson said the Shops will cultivate new luxury tenants in early 2008. Wolford and Swarovski have already opened. "Between mid-summer and September I'll have three or four more names to add that will build even higher and go deeper into luxury," he said.
The True Religion store will offer the entire collection for men, women and children, including signature denim, an expanded sportswear collection and a full range of licensed products, including footwear, swimwear, headwear and handbags, the company said.
The brand has a higher fashion quotient than some other denim lines. Founded in 2002, Los Angeles-based True Religion is known for its innovative washes and detailing, including fashion-forward seaming, elaborate embroidery and hand-sanded vintage washes. The Billy Heritage Select Big T low-rise straight leg stretch jeans have the signature Fox C thread combination with large gold buttons sewn around the waistline and a removable leather strap that connects two buttons and sells for $262. Tall Italian suede lace-up boots with heavy stitching and goodyear weld bottoms are $475, and a washed leather motorcycle jacket with real hardware and lined with velvet trim is $588.
The lease gives the Shops 100 percent occupancy. Asked where the center will find the space to accommodate new luxury tenants, Hudson said he would "let a struggling retailer out of an unpleasant situation. The only challenge is that when you have average productivity of $1,600 a square foot, I'm not going to have a lot of luck getting people doing $1,200 per square foot to leave."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast