By  on April 23, 2012

NEW YORK — Rag & Bone at 909. Zadig & Voltaire at 992. Proenza Schouler is taking 822. Maje and Sandro are coming soon. The retail landscape on Madison Avenue is shifting — specifically toward the cooler, edgier confines of SoHo, where one expects to and can find most of the brands just mentioned. Labels often described as “downtown” have been migrating north, with many taking up residence above 72nd Street.

“Madison Avenue has certainly come back in the past 18 months or so,” said Joel Isaacs of real estate firm Isaacs and Company. “In September of 2010 it started roaring back and in 2011 there must have been over a dozen deals signed on the street. The rents are back up to where they were in 2007.”

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