MILAN — Versace's first store dedicated to jewelry and watches will open in Rome this week and marks the first step in the company's medium- to long-term strategy to open such stores around the world.
"Versace continues to express itself, constantly raising the bar of true luxury," said Giancarlo Di Risio, chief executive officer of the company. Di Risio said it was too early to discuss locations or provide a specific number of new points of sale, but said jewelry and watches are a project the company "very much believes in."
The boutique, located in Via Bocca di Leone, off the iconic Spanish Steps and on the corner of tony shopping street Via Condotti, sits next to the existing Versace apparel boutique and will open Wednesday. "Rome, with its strong local and international traffic, is strategically very interesting for us," said Di Risio. "We aim at strengthening our position in main capitals and markets globally."
The new store concept was designed by the company's in-house team and features seats from Versace's home collection and a Murano glass chandelier designed exclusively for the venue. "It's only logical to integrate our own designs and culture in our stores," said Di Risio.
Walls are padded with soft white leather panels that add intimacy and a homey feel to the jewel-box store, and the displays are lined with silk. The executive said upcoming Versace Jewellery stores will be modeled on this first unit.
Di Risio said the best-selling watch remains the ceramic DV One, in particular the diamond, numbered version, which retails at around 50,000 euros, or $75,000 at current exchange. The executive pointed to consumers' ongoing request for precious items, regardless of the price. "The more expensive they are, the better we sell them," he said.
A set of jewelry, named Elegance, was specifically designed for the Rome boutique, which stems from the collaboration between Versace and its licensee, Vertime. The latter, based in Switzerland, produces and distributes the brand's watches around the world, and is part of the Timex Group. "Vertime is focused on Versace alone," noted Di Risio. Last year, Vertime reported sales of 27 million Swiss francs, or $24 million. Di Risio said this year's sales are expected to grow to 36 million Swiss francs, or $32 million.On a different note, Di Risio confirmed that the company has tapped actor Patrick Dempsey for the upcoming men's ad campaign, and said the women's campaign will feature a model and not an actress or pop star. Madonna and Halle Berry have modeled for past Versace campaigns.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)