MILAN — Versace has unveiled a partnership with American real estate firm Attie Group to provide exclusive interior design services for the Vita Tower, a new luxury residential skyscraper set to open in 2010 in Panama.
Overlooking the city's bay, on Balboa Avenue, the building will comprise private apartments with custom-designed interiors by Versace. In addition, common areas such as the spa, the concierge desk and the main lobby will be furnished with Versace Home pieces.
The brand will work with architect Alfonso Pinzón Méndez. Giancarlo Di Risio, chief executive officer of Versace, said it was a "privilege to supply an interior design project for this luxurious real estate that will result in a beautiful one-of-a-kind building over Panama City."
Projects such as The Setai, Mystic Point, Sophia and Allure are among some of the architect's designs in Panama. Construction firm H Developers is also backing Vita Tower, together with Consorcio General, which has worked on projects such as Yoo by Philippe Starck, Arts Tower, The Pearl, Q Tower and Ocean Drive. HOMES Real Estate will be the exclusive broker.
Versace's home division was launched in 1992 and has grown to a full lifestyle collection that recorded 2007 sales of 69.5 million euros, or $95.2 million at average exchange rate for the period, up 12.5 percent compared with the previous year. A dedicated flagship covering 5,400 square feet opened last month in Milan, where interior designers and architects are available to help customers plan their residences. Other future Versace Home openings are slated for New York, Dubai, Brussels and Paris.
The Vita Tower project comes on the heels of Versace's private luxury interiors for The Plaza in New York in 2007.
Also last month, the Palazzo Versace Dubai project was unveiled at its European launch in London. In collaboration with Australia's Sunland Group and Emirates International Holdings, the 1.4 million-square-foot luxury resort comprises 169 private residences and 213 hotel suites, furnished with exclusive Versace Home products. Set in landscaped gardens complete with a marina, it includes a day spa, a ballroom, convention facilities and a Versace boutique. Palazzo Versace Dubai will open in the second half of 2009 and is the brand's second such venture in lodging. The six-star hotel Palazzo Versace Gold Coast on Australia's exclusive tourist strip of Queensland opened in 2000. Other Versace interior projects include yachts, private jets, helicopters and Lamborghini sports cars.
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