By  on September 15, 2013

SHANGHAI — For Carla Sozzani, the decision to open 10 Corso Como in China was based purely on instinct.

Sozzani, who founded the original concept store in Milan in 1990, said she has been eyeing the China market for several years yet did not enter earlier because she failed to find the right location. Her interest in China, she said, derived from sheer curiosity about the culture; a sense of fresh energy, particularly among younger generations, and the reality that consumers here increasingly have more spending power than those back in Europe.

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