NEW YORK — With its library shelves and rolling ladder, pale walls, comfortable wing chairs and glossy fireplace mantle, Edon Manor, looks like a modern interpretation of the proper English library. But Edon Manor's shelves aren't filled with books, they're occupied by shoes and handbags.
The 1,200-foot-store, which will open on Nov. 1 at 391 Greenwich Avenue in TriBeCa, was inspired by owner Davinia Wang's much larger country estate of the same name in Oxford, England. It is projected to do more than $1 million in first-year sales.
Designers such as Givenchy, Vivienne Westwood, Valentino and Azzedine Alaïa will be featured. Wang, who has an aversion to anything glitzy or ostentatiously showy, said she avoided lines like Jimmy Choo. In addition to the well-known European names, Wang will showcase emerging designers, including Rupert Sanderson, Carmen Ho, Tanya Spinelli and Laurence Dacade, who designs the Givenchy shoe collection as well as his own line of footwear. Proenza Schouler, Derek Lam and Mulberry round out the roster.
"We're very into the idea of nurturing young designers," said Wang, who buys lines differently than stores such as Barneys New York and Bergdorf Goodman, which may carry some of the same collections.
"The reason I [wanted to] do a store is because I like runway shoes, but not a lot of people cater to that customer," said Wang, who graduated from Parsons the New School for Design last summer. "I bought the edgier brands and the classics and got rid of all the stuff in the middle" she said, referring to mediocre styles.
Wang plans to introduce jewelry with a distinctive personality. "I'm meeting with Lanvin after the store opens," she said. "Lanvin jewelry is not too delicate. I like more chunky jewelry. I like Marni too. It can be worn in a sophisticated way or dressed down."
"We're in talks with a manufacturer of custom headbands," said Ryan Korban, creative director of Edon Manor. "We're going to sell small leather goods and maybe a fragrance."
Prices for footwear range from $300 for Carmen Ho to $1,500 for a pair of Alaïas. Handbags are priced from $700 to $2,000."My idea is strictly accessories," Wang said when asked whether she'll carry the designers' apparel. "I'll have Fogal stockings and Broia, a cashmere brand of legwear from Scotland.''
At Edon Manor, which was designed by Kramer Design Group, antique books from Strand will be interspersed with shoes as accents. An antique armoire from Paris holds more shoes and bags, while an old birdbath pedestal topped with a round bevel-cut mirror showcases still more styles. Round tufted white ottomans surround the table, and a dove gray banquette provides more seating. Curtains of sea-foam turquoise taffeta frame the large windows while a fireplace mantel painted high gloss black provides drama. Tea will be served to customers with the hope, Wang said, "that people stay a while."
Wang wanted the store to be off the beaten path. "TriBeCa reminds me of my old neighborhood in London, Holland Park," said the Hong Kong-born and London-bred Wang. "It's very elegant."
"We're trying to tap into a younger girl who loves luxury....The entire design process is pushing against anything that's ornate," Korban said, referring both to the store design and the products.
"There's no embellishment, no diamonds or any adornment at all on the shoes," Wang added. "But there will be plenty of sparkle in different ways."
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