The movement toward “Made in America” means different things to various companies, but there are some commonalities.

A diverse trio of executives illustrated those points when they explained why their companies and brands choose and are committed to U.S. manufacturing. For Filson, a key point is brand heritage and integrity. For Freemans Sporting Club, it’s about creating an image for the brand that includes a “Rockwellian,” all-American persona, while for Billy Reid, it’s a strong commitment to quality and creating American jobs.

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