MILAN — Move over H&M — the opening of the Abercrombie & Fitch store here Thursday drew a crowd of girls with their moms, teens, university students and young men and women taking a day off from work. At 10 a.m. sharp, they all surged into Abercrombie & Fitch’s second European store, after London, as the doors opened.
“We are really proud to open a store here in Italy, especially in a fashion capital like Milan,” said a spokeswoman for Abercrombie & Fitch.
Strong sellers on opening day included colorful hoodies and sweatshirts, checkered button-down shirts and jeans.
“I think it’s the best store in Italy,” said Diego Imperiale, project manager for the real estate agency that owns Palazzo Ferrania, where the store is located. “Only a brand like Abercrombie & Fitch, which represents an entire lifestyle, can have a store without a sign or shop windows.”
Customer reaction was also enthusiastic. “The store is really beautiful. I was waiting for this opening since the first time I entered an Abercrombie & Fitch store in the States,” said Tea, a 16-year-old student from Milan.
Some flocked from other parts of Italy, like 17-year-old Francesca, who took a train from Florence with some friends very early in the morning to attend the opening. “I immediately organized this trip to Milan when I read the news in the paper,” she said. “I skipped school today, but it’s worth it….The store is huge, the clothes are great and the models are so hot.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast