MILAN — Move over H&M — the opening of the Abercrombie & Fitch store here Thursday drew a crowd of girls with their moms, teens, university students and young men and women taking a day off from work. At 10 a.m. sharp, they all surged into Abercrombie & Fitch’s second European store, after London, as the doors opened.
“We are really proud to open a store here in Italy, especially in a fashion capital like Milan,” said a spokeswoman for Abercrombie & Fitch.
Strong sellers on opening day included colorful hoodies and sweatshirts, checkered button-down shirts and jeans.
“I think it’s the best store in Italy,” said Diego Imperiale, project manager for the real estate agency that owns Palazzo Ferrania, where the store is located. “Only a brand like Abercrombie & Fitch, which represents an entire lifestyle, can have a store without a sign or shop windows.”
Customer reaction was also enthusiastic. “The store is really beautiful. I was waiting for this opening since the first time I entered an Abercrombie & Fitch store in the States,” said Tea, a 16-year-old student from Milan.
Some flocked from other parts of Italy, like 17-year-old Francesca, who took a train from Florence with some friends very early in the morning to attend the opening. “I immediately organized this trip to Milan when I read the news in the paper,” she said. “I skipped school today, but it’s worth it….The store is huge, the clothes are great and the models are so hot.”
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)