NEW YORK — The eve of any store opening is always fraught with nervous energy and frantic last-minute fixes. And Barneys new Co-op on the Upper West Side is no exception.
A fleet of managers, assistant buyers and creative-services types set about Wednesday putting the finishing touches on the 6,000-square-foot store, located at 2151 Broadway, for its opening today. They rearranged furniture, merchandised sweater displays, steamed wrinkled pieces and dressed mannequins while curious passersbys peered in the windows.
“We’ve been getting such an incredible response from the community about our opening that we’re very excited,” said Howard Socol, chairman, president and chief executive officer of Barneys New York. “I actually feel the store’s too small. I think we’re going to do a lot of business and we’ll want a bigger space.”
The store’s design concept has an industrial feel with recycled woods, exposed brick columns and concrete floors.
“One of the biggest differences between the Co-ops and the flagships is that none of the materials in the Co-ops are very precious,” explained David New, executive vice president of creative services for Barneys New York. In an effort to distinguish between the luxe flagship and the hip, but more contemporary-priced Co-ops, New and his team drove home the industrial theme with carpets made of recycled tires, seats fashioned out of bus hoses and a table created out of old tools.
The new Co-op is a continuation of the look of the Miami outpost, which opened last fall. “We want them to all start looking alike,” said Simon Doonan, creative director of Barneys New York. “This one is sort of the prototype for the rollout of the rest of the Co-ops. We like to layer on [the industrial base] an eccentric layer of semipermanent props.” By this, Doonan was referring to the giant greyhounds, a big metal panther and medical anatomy dolls that he snapped up at junk shops in Palm Beach. “Those will vary from location to location because they are one-offs — that’s how the Co-ops are being individualized.”
The store’s assortment includes Marc by Marc Jacobs, Mayle and Generra, along with smaller labels such as Wyeth, Mothballs and La Petite Salope. The extensive denim selection is made up of major and nascent labels ranging from Rogan to Earnest Sewn. Strong looks for fall featured in the store include anoraks, ponchos, tweed jackets, tulle dresses, printed silk blouses and, of course, denim.“It will have the staple pieces that shoppers always look to buy, but mixed with other interesting designers,” said Terence Bogan, vice president and divisional merchandise manager of women’s Co-op.
Upper West Siders keen on stocking up on such looks and labels now won’t have to venture to the East Side or downtown. “Ever since Charivari left, there’s been nothing on the Upper West Side,” said Socol. “There are a lot of great customers. They shop at our Madison Avenue store, they shop in our Chelsea store, now hopefully they’ll shop here. It’s going to have a great denim assortment, great designers that everybody looks for like Marc by Marc Jacobs, Diane von Furstenberg, Theory and then it’s going to have a lot of interesting small designers that we always have that make us different from everybody else.”
This marks Barneys’ fourth freestanding Co-op, with the New York Co-ops averaging sales in excess of $700 a square foot. The company plans to open three additional Co-ops early next spring in Chicago, Phipps Plaza in Atlanta and South Coast Plaza in Costa Mesa, Calif.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty