By and  on June 24, 2014

If one thing can be said with any certainty about the upcoming spring 2015 round of trade fairs and runway shows in Berlin, it’s that things won’t be the same.

Ongoing structural and strategic shifts on the retail and industrial levels — whether it’s the rise of brands’ directly operated stores, a reorientation of distribution and/or export goals, the ever-growing share of online sales, declining consumer traffic, multibrand store closures or the buildup of trade shows — have put all players under pressure, seriously rattling nerves in a German market particularly fond of order and consistency.

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