By  on December 5, 2011

It sounds like a veteran’s reflection: “I remember when we had no stores in California,” said Frank Doroff, vice chairman and general merchandise manager of ready-to-wear and, who’s been working at Bloomingdale’s for 20 years. “It’s a very vibrant market for us now.”

But a lot more than the California market has changed in his two decades at the retailer: The company launched a small-format store in SoHo, e-commerce became a big business with all the bells and whistles to engage online and mobile shoppers, Bloomingdale’s set up shop in Dubai through a partner, Al-Tayer, and though late to the game, the retailer opened its first four outlet units.

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