Accessories are the first category shoppers see when they enter Bloomingdale’s from Lexington Avenue, and just like most major retailers, they cover a significant area on the main floor alongside fragrance and cosmetics. No wonder, then, that the statement they make at Bloomingdale’s reflects on the entire store, and is considered a crucial element in the chain’s retail mix.
Enter Brooke Jaffe, Bloomingdale’s fashion director of shoes, handbags, fashion accessories, intimate apparel and hosiery. Jaffe joined the store a little more than four years ago, after starting her career as an accessories editor, first at Vogue, and then at In Style magazine. She likens her accessories approach to that of an editor, culling the vast field of accessories and working with buyers to secure the kind of merchandise that the store is known for.
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