LONDON - Acne unveiled its first London store at 13 Dover Street in Mayfair: a four-story haven of minimalist Scandinavian design punctuated with contemporary art and a yellow baby grand piano.
“I love the neighborhood with its mix of tradition, creativity and modernism,” said Jonny Johansson, creative director of Acne.
Housed in a Georgian townhouse, the store – previously an art gallery - has a light, airy feel with white walls, pine floors and black metal rails. A gallery-like space on the top floor showcases footwear and opens on to a furnished roof terrace.
Two oversized black wooden eagle sculptures by Helmut Lang keep watch over the denim area. “I was very sad when Helmut quit [the fashion business], and I felt that he was very important so therefore I felt that it was a good thing to have them here,” Johansson noted.
During the crowded opening party Thursday night, Danielle Scutt said: “I spent most of the night in the changing rooms - the only place I could find some space!”
Scutt joined Julia Restoin-Roitfeld, Daphne Guinness, Daisy Lowe, Ben Grimes and Anouck Lepere at the party, where a pianist played an eclectic mix of pop on the piano.
“My boyfriend is Swedish and he introduced me to the brand,” said Restoin-Roitfeld of her boyfriend Robert Konjic, who models for Gucci. “He was like, you should wear this, and this, and this.”
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styles by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)