PARIS — As the excitement builds at Europe’s soccer championship in Austria and Switzerland, team Adidas has already declared itself a winner.
Boosted by its sponsorship of the 16-nation tournament, which kicked off on June 7, the German activewear giant on Monday said soccer sales at the Adidas brand have increased 50 percent compared to 2004, the last European Championship year. And thanks to the tournament, for which it supplies the official ball plus the team kits for Germany, France, Spain, Romania and Greece, global revenues of Adidas football products have risen at a double-digit rate versus the bumper World Cup year in 2006, the company said.
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