PARIS — As the excitement builds at Europe’s soccer championship in Austria and Switzerland, team Adidas has already declared itself a winner.
Boosted by its sponsorship of the 16-nation tournament, which kicked off on June 7, the German activewear giant on Monday said soccer sales at the Adidas brand have increased 50 percent compared to 2004, the last European Championship year. And thanks to the tournament, for which it supplies the official ball plus the team kits for Germany, France, Spain, Romania and Greece, global revenues of Adidas football products have risen at a double-digit rate versus the bumper World Cup year in 2006, the company said.
“For Adidas, the UEFA Euro 2008 has already proven to be a great success,” stated Herbert Hainer, CEO and chairman of Adidas AG. “This means—to use a sporting analogy—we have not only made it through to the next round, we are already a clear European Championship winner."
The announcement follows last week’s publication of a consumer survey, which found poor consumer awareness of the Euro 2008 official sponsors. Global researcher Survey Sampling International reported that 41 percent of French, German, Spanish, British and Dutch soccer fans could not name any of the official partners, which include Carlsberg and Coca-Cola alongside Adidas.
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For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
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“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews