Calling all fans of “The Darjeeling Limited” — and pretty much any Wes Anderson-Adrien Brody film.
The cult-movie director-actor duo who also worked together on “The Grand Budapest Hotel” and “Fantastic Mr. Fox,” is back, channeling the critically acclaimed 2007 film that takes place on a fantastical old train for a new short film from H&M. The nearly four-minute video is set on a magical train ride with Brody playing the train’s conductor. After a winter blizzard delays the train, all the passengers “come together” to celebrate the holiday spirit in style. The video is the the focal point of H&M’s 2016 holiday marketing campaign, which debuts today.
The accompanying fashion campaign shots feature models such as Alek Wek and Ashley Graham modeling party and cold-weather looks.
H&M has been going for names with big social media reach for its latest ad campaigns. In October, the firm revealed Chinese celebrity power couple Fan Bingbing and Li Chen as the new faces of its Chinese New Year campaign, while earlier this fall, the retailer united the unlikely pair of David Beckham with comedian Kevin Hart for the second time for a video about the pair in a tour bus on their way to Las Vegas in hopes of bringing the fictional “I, Beckham: The Musical” to life.
The Swedish fast-fashion retailer Hennes & Mauritz is also amidst an international expansion. Earlier this month, H&M said it would open its first stores in the country of Georgia next year, in addition to four to five new markets in 2017, including Colombia, Iceland and Kazakhstan.
Watch the film here: