NEW YORK — At Aéropostale’s 19,000-square-foot flagship, which opens in Times Square here Friday, high-tech interactivity resides alongside good, old-fashioned New York imagery.
A 120-foot animated billboard made up of 2 million LEDs features varying content, including the store’s own shoppers, who can dance with virtual Aéropostale models in a 700-square-foot room called the Balcony. A camera embedded in the screen will film their antics and display them on the billboard 20 minutes later. Just the idea of the Balcony, a room devoid of product and cash registers, and devoted solely to shoppers’ entertainment, is unorthodox.
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A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"