Located in the upmarket Glorietta mall in the central business district of Makati City, the 4,300-square foot concept store opened June 15, with eager teens rushing in to have the Aéropostale “experience”, which included being treated to freebies and in-store promotions throughout the day, as well as a resident DJ, Mars Miranda, and local bands like Never the Strangers and Up Dharma Down.Playing host were the Aéropostale Style Ambassadors, a group of stylish teens dressed in Aéropostale.
True to the brand’s DNA, the store features brick walls and molded ceilings, evoking the feel of a cool New York loft.It is divided into five rooms.The Entry Room and The Fashion Room are where the highlights of the latest collection are displayed.The Swing Room showcases denims and graphic tees, while The Heritage Room contains the logo classics.The Live Love Dream Room is where the new line Live Love Dream by Aéropostale is featured, which is a collection of sleepwear, underwear, yoga and active wear for girls.
The brand is exclusively distributed by Store Specialists Inc. (SSI), whose brand portfolio in the Philippines runs the gamut of premium and luxury, such as Prada, Ferragamo and Marc Jacobs, to mid-market and mass, such as Zara, Banana Republic and Marks & Spencer.
SSI executive vice-president, Anthony Huang, explained that Aéropostale was a good fit for the Philippine market.“Aéropostale offers a wide range of merchandise that fits the younger market, which makes up a major portion of the Philippine market.There are only a few brands in the country which cater to this specific age group, and now that Aéropostale is finally here, I believe that this would be top of mind as far as this segment is concerned.”
Huang added that Glorietta, which had already established itself to be one of the most frequented malls in the area, was the logical choice for the flagship’s location.He chose the newly relaunched wing, Glorietta 2, which “has given customers a variety of new brands to satisfy their appetite for fashion.Aside from Aéropostale, [they] can also enjoy shopping at the newly opened shops in the area such as Stradivarius, Bershka and Lacoste Live, to name a few.”
Huang also revealed that a total of six Aéropostale stores were slated to open this year in major cities nationwide.“Aside from Glorietta, we will be opening in Robinson’s Magnolia, Shangri-La East Wing, Robinson’s Manila, SM Lanag Davao and Ayala Center Cebu.”
Keeping prices attractive and accessible is key to the brand’s success.“We are proud to say that are prices are very competitive and affordable,” he said.“Our average retail prices are below 900 pesos (around $20) and we have a lot of interesting promotions in our stores for our regular customers to avail of.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion