Located in the upmarket Glorietta mall in the central business district of Makati City, the 4,300-square foot concept store opened June 15, with eager teens rushing in to have the Aéropostale “experience”, which included being treated to freebies and in-store promotions throughout the day, as well as a resident DJ, Mars Miranda, and local bands like Never the Strangers and Up Dharma Down.Playing host were the Aéropostale Style Ambassadors, a group of stylish teens dressed in Aéropostale.
True to the brand’s DNA, the store features brick walls and molded ceilings, evoking the feel of a cool New York loft.It is divided into five rooms.The Entry Room and The Fashion Room are where the highlights of the latest collection are displayed.The Swing Room showcases denims and graphic tees, while The Heritage Room contains the logo classics.The Live Love Dream Room is where the new line Live Love Dream by Aéropostale is featured, which is a collection of sleepwear, underwear, yoga and active wear for girls.
The brand is exclusively distributed by Store Specialists Inc. (SSI), whose brand portfolio in the Philippines runs the gamut of premium and luxury, such as Prada, Ferragamo and Marc Jacobs, to mid-market and mass, such as Zara, Banana Republic and Marks & Spencer.
SSI executive vice-president, Anthony Huang, explained that Aéropostale was a good fit for the Philippine market.“Aéropostale offers a wide range of merchandise that fits the younger market, which makes up a major portion of the Philippine market.There are only a few brands in the country which cater to this specific age group, and now that Aéropostale is finally here, I believe that this would be top of mind as far as this segment is concerned.”
Huang added that Glorietta, which had already established itself to be one of the most frequented malls in the area, was the logical choice for the flagship’s location.He chose the newly relaunched wing, Glorietta 2, which “has given customers a variety of new brands to satisfy their appetite for fashion.Aside from Aéropostale, [they] can also enjoy shopping at the newly opened shops in the area such as Stradivarius, Bershka and Lacoste Live, to name a few.”
Huang also revealed that a total of six Aéropostale stores were slated to open this year in major cities nationwide.“Aside from Glorietta, we will be opening in Robinson’s Magnolia, Shangri-La East Wing, Robinson’s Manila, SM Lanag Davao and Ayala Center Cebu.”
Keeping prices attractive and accessible is key to the brand’s success.“We are proud to say that are prices are very competitive and affordable,” he said.“Our average retail prices are below 900 pesos (around $20) and we have a lot of interesting promotions in our stores for our regular customers to avail of.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews