Upscale outdoors brand Aether opens its first New York store today in SoHo. The elegant and expansive 2,000-square-foot space, located at 13 Crosby Street, is the company’s first flagship, following a small conceptual shop constructed from three stacked shipping containers that opened in San Francisco in January.
“We’ve been looking for a location in New York for 18 months. This is our number-one market on our e-commerce site,” said Jonah Smith, who cofounded Aether in 2009 with partner Palmer West. The Los Angeles-based brand is known for its technically advanced performance outerwear and sportswear, designed with clean, modern lines and minimal decorative distractions.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"