J.C. Penney is bidding farewell to its biannual “big book” catalogue. Instead, the retailer said it will throw greater weight behind “customized, more timely” specialty catalogues for targeted audiences, and online and social media opportunities.
The 36-year-old big book had the heft of a telephone book and ranged from 900 to 1,500 pages. It surpassed $1 billion in sales in 1979. The big book became a victim of rising costs and a shift by customers to shopping online. Penney’s direct business, catalogue and online, exceeds $4 billion.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"