AHAlife has acquired the photo-sharing service Kaptur and merged so that Kaptur’s engineers can drive traffic to the luxury e-commerce site.
Terms of the deal were not disclosed. Kaptur’s seven staffers, including president Tej Bhatia, are now based in AHAlife’s offices on Bond Street in Manhattan, boosting the employee count there to 45. Said to be the largest photo-sharing service on Facebook, Kaptur has aggregated more than 250 million photos from 14 million events touching 60 million Facebook profiles in the past 18 months. Engineers are focusing on perfecting the viral growth mechanics for a brand where there are multiple clear monetization strategies, Bhatia said. (The Kaptur application will continue to service its users and fold into their commerce flow.)
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