By  on January 19, 2010

Madewell has signed Alexa Chung to create a fall collection, in the brand’s first celebrity collaboration.

Madewell, which is part of the J. Crew Group, and Chung both exude downtown casual cool, with Chung bringing a “sexy tomboy, Sixties girls’ band” and Victorian aesthetic to the brand, or as she also put it, “things you wouldn’t mind getting dirty in and things that I actually wear.… I love how their vibe is a mix of vintage and new — it completely clicked with me.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus