By  on June 11, 2014

Let the digital turf war begin — the Alibaba Group has arrived in America.

The Chinese Web giant is making its first go at the U.S. consumer with 11 Main, a multicategory e-commerce destination that is launching in consumer beta mode today. The debut precedes Alibaba’s much-anticipated initial public offering on Wall Street later this year and could mark the beginning of a new phase in the East-meets-West battle with the likes of Amazon, Facebook, Google and eBay.

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