From groceries and gadgets to fashion, Amazon is all over the place.The e-commerce juggernaut marked its "biggest shopping day ever" at the start of the holidays on Cyber Monday, which briefly catapulted chief executive officer Jeff Bezos' net worth over the $100 billion mark.How much of that was born of Amazon Fashion and its holiday efforts isn't clear. What was obvious, however, was that the apparel group did its best to drum up sales, launching numerous promotions ahead of the shopping season. Days in advance, it slashed prices by 30 to 65 percent on a range of goods, from its own lines to others including Adidas Stan Smiths, Eberjey pajamas and footwear from Frye and Uggs.Those efforts, however, couldn't hold a candle to Amazon's electronics category. The company revealed that four of its gadgets — the Echo Dot smart speaker, the Fire TV Stick with Alexa Voice Remote, the new Echo and the Fire 7 tablet — were the "top-selling products across all categories" on its site. The low-end Echo Dot topped the site's bestseller list worldwide.Perhaps it's not fair to compare Amazon Fashion and its devices, however. The tech company has been making gadgets since 2007, with the first Kindle e-reader, while the nascent apparel business is still taking shape.Not that this year didn't bring some noteworthy moves. The web giant courted big brands such as Nike, which has been piloting an online store on the site, and pursued retail deals with actress Drew Barrymore and basketball star Dwyane Wade. It fine-tuned its try-before-you-buy Prime Wardrobe service, pushed to expand its own private labels, and served up recommendations with its Echo Look camera and styling assistant. In the background, the company — which owns a patent on a shape-shifting mannequin — is integrating recent acquisition Body Labs and its virtual fitting technology.
If that seems like something of a hodgepodge, then welcome to Amazon's strategy. The company has always operated upside down from the status quo, and it's doing it again in fashion. To see where it's all going, look to Amazon's approach to technology, where its secret weapon — that massive marketplace — and its unusual methodology are hidden in plain sight.
Tech makers often start with devices, using them to drive attention to their platforms. But Amazon started with the platform, its retail marketplace, and took its time to build it out. It knew it wouldn't turn a profit for the first several years, but it was playing a long game. Eventually, it fished around for the right devices, digital content and new categories to feed back into its ecosystem.
The ensuing parade of e-readers, phones, tablets, TV devices and other gizmos garnered mixed results until the first Echo speaker arrived in 2015. The sleeper hit intrigued the market with its voice powers and exclusive, invitation-only debut.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)