By  on November 5, 2012

NEW YORK — Amazon.com is inching closer to the epicenter of American fashion.

The e-tail giant today revealed that it has leased a 40,000-square-foot space here that will serve as a photography studio catering to the category, currently the fastest-growing business at Amazon, according to Cathy Beaudoin, president of Amazon Fashion, which also owns MyHabit and Shopbop.

It’s a major step for Amazon — which dominates the e-commerce ether in terms of market share and innovation (but not profitability) — as the site seeks to become as powerful in selling fashion as it is in retailing books, music, electronics and other products. It’s a further shot across the bow for the likes of Macy’s Inc., Saks Inc. and other leading department stores, not to mention pure plays such as Net-a-porter and eBay.

 

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