Amazon.com lost money last year but took a big chunk of market share in the process.
The Web giant’s net losses for 2012 tallied $39 million, or 9 cents a diluted share. That compared with 2011 earnings of $631 million, or $1.37 a share. Losses came in 6 cents worse than the 3-cent deficit analysts projected, but investors took the miss in stride and shares of the company gained 8.1 percent to $281.39 in after-market trading Tuesday.
Amazon has fashion on its radar and last fall leased a 40,000-square-foot space in Williamsburg, Brooklyn, for a photo studio to support Amazon Fashion, Shopbop and MyHabit. The studio will shoot thousands of on-model looks a year in a bid to improve the presentation of fashion on the Web sites.
The company has also been beefing up its ability to get goods to consumers, opening 20 new fulfillment centers last year.
That type of spending, which has eaten into Amazon’s bottom line, is intended to help the firm continue to grab sales and market share. The company’s total revenues jumped 27.1 percent to $61.09 billion last year as sales of products increased 23.2 percent to $51.73 billion.
Amazon doesn’t break out how much of its sales come from fashion and accessories, but overall growth is expected to continue. First-quarter sales are slated to rise to between $15 billion and $16.6 billion, growth of between 14 and 26 percent.
The company has radically disrupted a series of businesses as it’s grown.
“We’re now seeing the transition we’ve been expecting,” said Jeff Bezos, founder and chief executive officer of Amazon.com, who this month was given the National Retail Federation’s Gold Medal award. “After five years, eBooks is a multibillion-dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”
Amazon’s fourth-quarter earnings fell 45.2 percent to $97 million, or 21 cents a share, as revenues rose 22 percent to $21.27 billion.
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews