Amazon.com lost money last year but took a big chunk of market share in the process.
The Web giant’s net losses for 2012 tallied $39 million, or 9 cents a diluted share. That compared with 2011 earnings of $631 million, or $1.37 a share. Losses came in 6 cents worse than the 3-cent deficit analysts projected, but investors took the miss in stride and shares of the company gained 8.1 percent to $281.39 in after-market trading Tuesday.
Amazon has fashion on its radar and last fall leased a 40,000-square-foot space in Williamsburg, Brooklyn, for a photo studio to support Amazon Fashion, Shopbop and MyHabit. The studio will shoot thousands of on-model looks a year in a bid to improve the presentation of fashion on the Web sites.
The company has also been beefing up its ability to get goods to consumers, opening 20 new fulfillment centers last year.
That type of spending, which has eaten into Amazon’s bottom line, is intended to help the firm continue to grab sales and market share. The company’s total revenues jumped 27.1 percent to $61.09 billion last year as sales of products increased 23.2 percent to $51.73 billion.
Amazon doesn’t break out how much of its sales come from fashion and accessories, but overall growth is expected to continue. First-quarter sales are slated to rise to between $15 billion and $16.6 billion, growth of between 14 and 26 percent.
The company has radically disrupted a series of businesses as it’s grown.
“We’re now seeing the transition we’ve been expecting,” said Jeff Bezos, founder and chief executive officer of Amazon.com, who this month was given the National Retail Federation’s Gold Medal award. “After five years, eBooks is a multibillion-dollar category for us and growing fast — up approximately 70 percent last year. In contrast, our physical book sales experienced the lowest December growth rate in our 17 years as a book seller, up just 5 percent.”
Amazon’s fourth-quarter earnings fell 45.2 percent to $97 million, or 21 cents a share, as revenues rose 22 percent to $21.27 billion.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia