By  on July 24, 2014

Wall Street loves a growth story above almost all else — but eventually investors want to see a profit and Inc. might be finally testing the limit.

Shares of the company slipped 9.4 percent to $325 in after-market trading Thursday as investors digested a steeper-than-expected loss from the Internet giant, which nonetheless continued to gain market share and post big sales gains.

Amazon’s second-quarter losses widened to $126 million, or 27 cents a share, from $7 million, or 2 cents, a year earlier. Losses came in 12 cents steeper than the 15-cent loss analysts projected.

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But sales for the quarter ended June 30 shot up 23.2 percent to $19.34 billion from $15.7 billion.

Amazon is continuing to grow, in part, because it’s investing in a broad array of new offerings, from the Fire smartphone and new television offerings to a music service and fresh groceries in some areas.

The company is also becoming more competitive in shipping and now accommodates Sunday delivery in 18 new cities. The service covers a quarter of the U.S. population and is seen as a competitive advantage over other e-commerce players.

Amazon’s investment in new products and capabilities is expected to continue to cut into its bottom line.

The company projected operating losses between $410 million and $810 million for the third quarter, while sales are slated to grow 15 to 26 percent.

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