By  on October 11, 2013

With the launch on Thursday of the Luxury Beauty Store, hopes to revolutionize how — and as importantly, where — prestige beauty products are sold.

The e-commerce giant has made no secret of its desire to conquer the prestige beauty category, an effort that thus far has been met with skepticism by many brands accustomed to the more rarified — and nondiscounted — confines of traditional distribution channels like department and specialty stores.

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