The Internet behemoth will make a further aggressive push into the fashion realm today with the launch of an online store dedicated to Derek Lam’s 10 Crosby contemporary line. While Amazon has other brand stores across a variety of price points, this is the most elevated in terms of the level of fashion and the content as the e-tailer uses its vast resources of computer power, distribution centers and consumer-centric marketing to grow its footprint in the fashion world.
“We want to raise our own bar for presentation and innovation around the shopping experience, and partnerships like this one that elevate the whole experience give her content that she might not have [received] otherwise, and immerse and shop the brand in a way that she can’t today,” said Cathy Beaudoin, president of Amazon Fashion.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"