By  on March 7, 2013

Designer brands, Amazon wants you.

The Internet behemoth will make a further aggressive push into the fashion realm today with the launch of an online store dedicated to Derek Lam’s 10 Crosby contemporary line. While Amazon has other brand stores across a variety of price points, this is the most elevated in terms of the level of fashion and the content as the e-tailer uses its vast resources of computer power, distribution centers and consumer-centric marketing to grow its footprint in the fashion world.
 
“We want to raise our own bar for presentation and innovation around the shopping experience, and partnerships like this one that elevate the whole experience give her content that she might not have [received] otherwise, and immerse and shop the brand in a way that she can’t today,” said Cathy Beaudoin, president of Amazon Fashion.


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