American Apparel, which entered the beauty category in December 2009 with nail polishes, is adding lip glosses to the mix this fall.
The lip gloss collection will be comprised of nine stockkeeping units which will enter 50 of American Apparel’s 254 stores this week, as well as its Web site. As the production run increases, the glosses will be rolled out to additional stores, with all stores expected to have the glosses by yearend.
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