American Eagle Outfitters today will open the doors to its second Manhattan flagship, a 24,000-square-foot three-level store at 599 Broadway at Houston Street in SoHo.
The store is three times the size of the previous unit a few doors away.
The ground level features women’s apparel and accessories, including key items for holiday such as sweaters and cargo pants. Jeggings and skinny jeans are well represented in the denim assortment and are double the presentation of the average American Eagle store. There’s an accessories area with scarves, jewelry, sunglasses, hats, shoes and other seasonal items, followed by New York-exclusive merchandise, including NYC graphic Ts, tote bags, hats, gloves and hooded sweatshirts.
The upper level features men’s apparel, including a denim room and an underwear shop. There are two exclusive styles of skinny jeans offered here.
The lower level features an intimate Aerie boutique offering bras, boyshorts, boy briefs, tangas, thongs and bikini underwear, as well as “cozy” apparel such as homespun knits, T-shirts, denim and outerwear.
“Our new SoHo flagship will provide the quintessential AE shopping experience,” said Fred Grover, executive vice president of brand marketing and AEO Direct.
The store is designed to complement SoHo’s industrial and minimalist feel with exposed ductwork, brick walls and polished concrete floors. There is a skylight on the first floor, glass and steel cases and display screens throughout the store showing American Eagle videos and marketing messages. The exterior of the building on Broadway is also being used as an outdoor billboard for the brand.
Last November, American Eagle opened a 25,000-square-foot flagship at 1551 Broadway at 46th Street in Times Square. The retailer operates 935 stores in the U.S. and Canada.
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