By  on February 15, 2012

Bayard Winthrop wasn’t buying the notion that American-made apparel had to be either expensive or shoddy to have a shot at success. E-commerce gave him a means to disprove the premise.

His new men’s sportswear venture, American Giant, launched earlier this month at with a tight, basic assortment — cotton sweatshirts in five silhouettes and between four and seven colors in S-M-L-XL sizing and at prices ranging from $59 to $89. No trim. No lettering across the front. And no imports, either.

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