Bayard Winthrop wasn’t buying the notion that American-made apparel had to be either expensive or shoddy to have a shot at success. E-commerce gave him a means to disprove the premise.
His new men’s sportswear venture, American Giant, launched earlier this month at american-giant.com with a tight, basic assortment — cotton sweatshirts in five silhouettes and between four and seven colors in S-M-L-XL sizing and at prices ranging from $59 to $89. No trim. No lettering across the front. And no imports, either.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)