Bayard Winthrop wasn’t buying the notion that American-made apparel had to be either expensive or shoddy to have a shot at success. E-commerce gave him a means to disprove the premise.
His new men’s sportswear venture, American Giant, launched earlier this month at american-giant.com with a tight, basic assortment — cotton sweatshirts in five silhouettes and between four and seven colors in S-M-L-XL sizing and at prices ranging from $59 to $89. No trim. No lettering across the front. And no imports, either.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"